Driving Drummonds’ Global eCommerce Growth in Luxury Bathrooms

How We Took Over and Transformed Drummonds’ WordPress eCommerce Website

Drummonds, a leading international luxury bathroom retailer with showrooms in Mayfair, London, and New York, required a seamless transition of their WordPress eCommerce website from another development agency. As a brand renowned for its superior craftsmanship and timeless designs, their digital presence needed to reflect the same level of quality and reliability.

At Resolved Group, we onboarded Drummonds by ensuring a smooth transition, hosting their website, and working closely with their marketing department to enhance performance, user experience, and functionality. Our support services and ongoing development have enabled Drummonds to improve their site’s efficiency, security, and overall usability, helping them scale their online presence effectively. Below is an overview of the major solutions we provided to optimise and support their website.

Enhancing Performance and Site Speed

One of our first tasks was to improve website speed and reliability. We migrated the site to a more powerful server, integrated Cloudflare for security and performance enhancement, and optimised images by converting them to WebP format. Additionally, we analysed and refined the code, removing unnecessary scripts and reviewing plugins to enhance efficiency and load times.

Improving User Experience and Navigation

We made key refinements to Drummonds’ website navigation, adjusting how users interact with the main menu and product buttons to create a smoother browsing experience. Enhancements to the Wishlist feature, such as adding product codes, made it easier for the sales team to identify and manage customer preferences.

Resolving Critical Bugs and Functional Issues

Throughout our collaboration, we have addressed several functional issues, including fixing incorrect pricing on tear sheets, resolving brochure page errors, and correcting missing WordPress documents in the media library. We also tackled video display errors, ensuring multimedia elements are properly showcased.

Streamlining CRM and Marketing Integrations

We integrated HubSpot into the website, connecting it with WooCommerce and ensuring all forms aligned with the CRM. Additionally, we removed outdated Mailchimp integrations to streamline marketing efforts. Our work has enhanced Drummonds’ ability to manage customer relationships and improve sales tracking