Rethink, Not Rebuild: How We Avoided a £75,000 Shopify Rebuild by Fixing the Store They Already Had , We Fix What Others Cannot
A luxury Shopify store was on the brink of commissioning a £75,000 rebuild after months of broken integrations, bugs, outdated setups, and failing custom plugins. After two agencies couldn’t get things working, a rebuild felt inevitable.
The client’s team had lost confidence in their platform. Critical integrations were unreliable, the codebase carried technical debt, and custom plugins were failing under real-world use. Having already cycled through two agencies, they were ready to spend £75,000 on a full rebuild simply to escape the pain. The real issue, however, wasn’t Shopify; it was the way the site had been implemented and maintained.
We set out to prove that a rebuild wasn’t necessary. Our goals were to stabilise the current store, fix integration failures, uncover and resolve hidden bugs, modernise outdated configurations, and replace or remediate failing custom plugins, then move the site onto a proactive maintenance model that prevents problems from piling up again. We began with a structured audit, mapping every integration, theme customisation, and plugin dependency to identify root causes. From there, we: repaired integration points, removed redundant or conflicting code, updated configurations to current best practice, and replaced or refactored failing custom plugins. We tightened deployment processes, added monitoring, and verified key user journeys, especially checkout, on a dedicated staging environment before releasing improvements to production. With stability restored, we placed the site on a 12-month support plan that guarantees a 3-hour reply rate for issues and a clear cadence for updates. The client avoided a £75,000 rebuild and now operates on a stable, performant Shopify store they can trust. Hidden bugs have been resolved, integrations behave predictably, and the team has a clear support path with rapid responses. Instead of firefighting, they can focus on growth and continuous optimisation—on a platform that already works.
The client was days away from signing off a £75,000 rebuild, yet what they needed was someone willing to fix what already existed. The team audited the stack, repaired broken integrations, resolved hidden bugs, stabilised performance, and kept the Shopify store trading throughout. Confidence came back quickly, because results were immediate and real, not promises of a clean slate months down the line. We are now on a 12 month support plan with a 3 hour reply rate, and the platform is finally working for the business, not against it. This is what Rethink, Not Rebuild looks like in practice, we fix tech.